Top 5 Western Apparel Brands: Elevate Your Style with Authentic Western Wear

The world of Western apparel is diverse, with a rich heritage that inspires fashion enthusiasts around the globe. From the rugged charm of cowboy boots to the timeless allure of denim jackets, this style embodies a unique blend of tradition and modernity. In recent years, it’s seen a resurgence, captivating fashion-forward individuals with its distinctive flair and authenticity. Whether you’re a seasoned fan or a newcomer eager to explore this trend, this guide to the top Western apparel brands will help you elevate your wardrobe with the finest in Western wear. 

Thomas Cook

If you’re looking for clothing that’s synonymous with the Australian Outback, I suggest authentic Thomas Cook apparel. The brand embodies endurance, mateship, and a deep connection to nature – qualities that resonate with the spirit of the bush. Over the years, it’s evolved into a beloved name in Western wear, known for its commitment to family values, tradition, and bridging the gap between urban and rural lifestyles. 

Handed down through three generations of the Cook family, Thomas Cook boots and clothing have become an integral part of the country Australian lifestyle. Its legacy is deeply intertwined with the rich history of the Australian Outback, and this connection is proudly reflected in its logo. The silhouette of the legendary Man from Snowy River, a famed Australian icon depicted as a rider on horseback, symbolises the brand’s heritage and the journey shared with its customers. 

Today, Murray Cook, following in the footsteps of his father and grandfather, continues to lead Thomas Cook apparel into the 21st century. He has maintained the brand’s true character, rooted in the high country and the Australian bush, while embracing the modern era. The brand’s products reflect this unique blend of tradition and contemporary style, offering a range of Thomas Cook boots and apparel that captures the rugged beauty and enduring spirit of the Australian landscape. Whether you’re navigating the city streets or exploring the great outdoors, this brand’s Western wear brings a touch of the Outback into everyday life. 

When Was Thomas Cook Founded?

The brand’s journey began in 1924 in an inner suburb of Melbourne, where Thomas Cook started crafting boots. Originally from Fremantle, Western Australia, he arrived as an orphaned 16-year-old with dreams of becoming a renowned flyweight boxer. Although he never found fame in the boxing ring, his passion and skill for boot making led to the establishment of the Thomas Cook Western Boots and Clothing Company. This marked the beginning of a legacy built on innovation and craftsmanship, setting the foundation for a brand that would become synonymous with quality Western wear in Australia. 

Ariat

Ariat’s journey into the Western and workwear scene began in the 1990s, quickly making a name for itself with a blend of credibility, innovation, and style. The brand’s roots lie in equestrian products, where it gained a loyal following among riders. This early success paved the way for the brand’s expansion into a broader range of Western apparel, where it continued to innovate by drawing inspiration from athletic footwear. This unique approach, often protected by patents, has helped Ariat stand out in a crowded market. 

Whether you’re horse-riding, gardening, or just enjoying a day out, Ariat offers something special. Known for introducing advanced technologies like the ATS (Advanced Torque Stability) system, Ariat is synonymous with combining the rugged spirit of the ranch with modern fashion sensibilities. This dedication to innovation has earned the brand a reputation for comfort and style, with customers often praising how their boots feel great straight out of the box. Despite not having the century-long history of some traditional brands like Olathe, Justin, and Lucchese, Ariat’s commitment to quality and cutting-edge design has made it a favourite among many. 

Wrangler

Any cowboy and cowgirl knows that a good pair of jeans is a must-have, and Wrangler offers the best denim for the wild at heart. Since its founding in 1947, this brand has been dedicated to creating jeans that meet the needs of working cowboys and cowgirls. These jeans are tough, durable, and undeniably stylish, embodying the same qualities as the people who wear them. This brand’s commitment to excellence was recognised in 1974 when it became the first, and remains the only, brand to be officially endorsed by the American Pro Rodeo Cowboy Association. 

Whether you’re shopping for yourself or looking for the perfect gift for the outdoorsy person in your life, Wrangler offers a range of apparel that embodies the spirit of the West. From the classic cowboy cut to the innovative broken twill denim, the brand has continually pushed the boundaries of Western design and functionality. Their jeans’ timeless ruggedness has not only endured but thrived, appealing to fashion enthusiasts worldwide. 

Boulet Boots

Boulet Boots is a fantastic choice for anyone looking for high-quality Western footwear. As the first company in Canada to manufacture and sell cowboy boots, they have a rich history that dates back to the 1930s. Known for producing durable and stylish boots, this is a brand that Canadians take pride in wearing. What sets this brand apart is their exceptional craftsmanship and attention to detail. Each pair is made from the finest leathers and materials, showcasing the brand’s commitment to excellence. With over 80 years of history, Boulet weaves a piece of Canadian heritage into every seam, making these boots a testament to tradition. 

Lucchese

Lucchese stands out as a top choice for Western boots, blending tradition with a flair for luxury. Founded in 1883 in Texas, Lucchese has earned its reputation by infusing cowboy boot craftsmanship with exotic materials like alligator, ostrich, and caiman skins. This bold use of luxurious skins sets Lucchese apart, offering a unique blend of rugged cowboy culture and opulent style. 

The brand has positioned itself as the “Cadillac of Western boots”. It appeals to those who seek more than just functional footwear. Celebrities like country music star Blake Shelton often showcase their Lucchese boots, adding to the brand’s allure. Whether adorned with intricate stitching or highlighting the natural textures of exotic hides, these boots make a distinctive statement, appealing to those who want their Western wear to reflect both quality and individuality. This combination of craftsmanship and exotic luxury has solidified Lucchese’s place in the world of Western fashion. 

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